About Woodhill Digital AI.
Woodhill Digital AI is a practical consultancy helping New Zealand small and medium‑sized businesses modernise their operations, marketing, and use of AI in a grounded, business‑first way. We focus on simple, high‑impact improvements that make everyday work smoother – clearer processes, better use of existing tools, and AI that is actually embedded into how your team works.
Rather than recommending a full technology overhaul, we start with the systems you already have in place – your website, CRM or spreadsheets, marketing tools, and operational workflows. From there, we identify bottlenecks, design sensible changes, and help you implement and document them so your business can scale without adding unnecessary complexity or headcount.
Experience behind the consultancy
Woodhill Digital AI is led by Lisa Campbell, a business owner and operations professional with over 20 years’ experience across import and distribution, wine, interiors, finance, marketing, and digital media. That mix of hands‑on operations and commercial marketing experience means our recommendations are grounded in real‑world constraints: margins, stock, customers, and the realities of busy teams.
Lisa is also Director and Owner of Woodhill Distribution Ltd, leading the import and distribution of Flexi‑Hex sustainable packaging into New Zealand, overseeing strategy, sales, finance, logistics, and marketing. Previous roles have included co‑owning and directing Brown International Ltd, winery operations, finance and account management in design, and digital media and marketing positions in Sydney and London.
What we bring to your business
We combine strategic thinking with roll‑up‑your‑sleeves execution. Our background spans:
Business leadership and entrepreneurship – building and growing companies, launching products into new markets, and managing distribution and market development
Operational management – end‑to‑end sales processing, logistics, exports, inventory, and customer service in fast‑moving environments
Financial discipline – practical understanding of bookkeeping, cash flow, GST and P&L reporting, and the numbers that matter day‑to‑day
Sales and marketing – campaign strategy, brand positioning, digital media, social media, and content that supports revenue, not just awareness
That breadth means we look at AI, systems, and marketing as part of the wider business, not as standalone “nice‑to‑haves”. Our aim is that working with Woodhill Digital AI makes your business feel more organised, more consistent, and better set up for growth – while staying lean and focused.
Contact us
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!